What’s the deal with “People also ask” boxes?
We take a closer look at “People also ask” in the hopes of spotting patterns and revealing Google’s master plan for this SERP feature. The “People also ask” (PAA) box is a SERP feature that’s been...
View ArticleWhitepaper: Using search intent to connect with consumers
We tapped into the frontend of Google’s multi-billion dollar consumer research project — the SERPs — to uncover how SERP features respond to intent. Intent is the new demographics. When it comes to...
View ArticleHow the “People also ask” box is evolving
We hopped back into PAA boxes to see how things have changed over the past five months. A while back we dug deep into “People also ask” boxes to see what they were hiding. Since the SERPs never sleep,...
View ArticleHow Google dishes out content by search intent
What type of content do super successful sites create for each level of search intent? It’s not what you’d expect. In our latest whitepaper, Using search intent to connect with consumers, we looked at...
View ArticleFeatured snippet volatility: The methodology behind the madness
We looked at over four million featured snippets to determine how likely they are to stick around. After you win that snippet, is it always yours? Will it stay on the SERP for long? If it goes, is it...
View ArticleFeatured snippet volatility: Meet the research findings
Sixty-eight percent of featured snippets are stable — but what exactly are the volatile ones up to? We find out. Since we *cue 80s music for the SEO-obsessed* just can’t get enough of featured...
View ArticleVideo carousels nearly doubled in number on the SERP
After a recent Google update, video and video carousels have switched things up. We investigate what’s changed. While we were snooping on the comings and goings of SERP features on a few sites (using...
View ArticleWe dipped our toes into double-snippet SERPs
Double-snippet SERPs are starting to trickle in, so we took an early peek at what they’re up to. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have...
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